Documents for Selling & Sales Management

• Partnership Selling – Tips for effective selling
• Relationship Selling – Insights from Cathcart Book
• Strong Customer Relationships through Partnership Selling

Documents for Marketing

• Ten Tips for Understanding Marketing Communication
•  The Bulls Eyes – an Excerpt from Doing Good Work Matters

Documents for Managing Personnel

• Tips for Becoming a World Class Company for Engaging Your Personnel
• Note on Management Behaviors and Styles

Documents for International Business

• China Activities and Resources

2022 Video 14minutes; Discussion of China’s Innovation-Driven path and Factors affecting suppliers ability to be innovative when serving Key Accounts.

Will’s Discussions with Global Executives

Round table discussions with Mc Donald’s and Countrywide Bank as they reflect on how they perceived challenges and opportunities and pursued growth in New Zealand in the 1990s.  Exciting discussions relevant for strategy, communications, and realizing the value of customer centricity.  The discussions are available in MPEG1 video format, which should work with your default media player. Click on the icons below to play the video of your choice.

File Size: 235 MB

File Size: 257 MB