As attested in my curriculum vitae, I have published in a number of highly ranked journals.   My ongoing efforts are ultimately about improving business performance and I select projects that meet this aspiration. As result, I find my self working with colleagues spanning multiple disciplines, ranging from sales management, supply chain management, business ethics, quality management, and international business.   For many of my papers just click on the titles to gain access!  For others, I have permission to provide pdfs – just click and open these!  I hope you find my work useful, bringing you new insights as you grow your businesses.

Download my vitae/resume (PDF): 2023 June MURPHY VITAE

Salari, T., & W. H. Murphy, (2022), “Light at the End of a Very Dark Tunnel: An Examination of the Survival and Recovery Strategies of Iranian Tourist Accommodation Businesses During the Covid-19 Pandemic,Tourism and Hospitality Research, Vol 0(0), 1-16; pdf: 2022 THR Iranian EcoLodges through the Pandemic

Li, N., & W. H. Murphy, (2021), ”Making Better Foreign Friendships: The Effects of Increased Culturally Diversity in Alliance Portfolios and Portfolio Configuration Decisions on Firm Performance,” Journal of Business and Industrial Marketing, 37 (1), 65-77.

Murphy, W. H. & G. Wilson (2021), Dynamic Capabilities and Stakeholder Theory Explanation of Superior Performance Among Award-Winning Hospitals,” International Journal of Healthcare Management, To link to this article:

Farrag, D. A. R., Murphy, W. H., & Hassan, M. (2020), “Influence of Category Attitudes on the Relationship between SERVQUAL and Satisfaction in Islamic Banks; the Role of Disruptive Societal-level Events,”  Journal of Islamic Marketing. ISSN: 1759-0833  Full Text Download: Disruptive Events SERVQUAL Islamic Banking JIMA

Gao, Ronnie (Chuang Rang), William H. Murphy, & Rolph Anderson (2020), “Transformational leadership effects on salespeople’s attitudes, striving, and performance,” Journal of Business Research, Accepted January 16, 2020, issue pending.

Murphy, W. H., I. Gölgeci, and D. A. Johnston (2019). “Power-based Behaviors between Supply Chain Partners of Diverse National and Organizational Cultures: The Crucial Role of Boundary Spanners’ Cultural Intelligence,” Journal of Business & Industrial Marketing (2019). ISSN: 0885-8624.

Ning Li & William H. Murphy (2018), “Religious Affiliation, Religiosity, and Academic Performance of University Students: Campus Life Implications for U.S. Universities,” Religion & Education, 45:1, 1-22, DOI: 10.1080/15507394.2017.1398561

Gölgeci, I., Murphy, W. H., & Johnston, D. A. (2017), “Power-based behaviors in supply chains and their effects on relational satisfaction: A fresh perspective and directions for research,” European Management Journal, 36 (2), 278 – 287.
Murphy, William H., and Denis Leonard (2016), “Quality management (QM) leads to Healthier Small Businesses,” Journal of Small Business and Enterprise Development, 23, 4, 1104 – 1119.

Point of Interest:  Downloaded over 3,880 times between November 2016 publication and today. Since publication, this paper has been discussed at length in the official Baldrige blog of the National Institute of Standards and Technology and by a Harvard scribe.

Murphy, William H. (2016), “Small and Mid-Sized Enterprises (SMEs) Quality Management (QM) Research (1990–2014): A Revealing Look at QM’s Vital Role in Making SMEs Stronger,” Journal of Small Business & Entrepreneurship, pp. 1-16 | DOI: 10.1080/08276331.2016.1166554

Murphy, William H., and Ning Li (2015), “Government, company, and dyadic factors affecting key account management performance in China: Propositions to provoke research. Industrial Marketing Management, 51, 115-121.

Murphy, William H., and Ning Li (2015), “Key Account Management in China: Insights from a Chinese Supplier,” Journal of Business Research, 68, 6, 1234-1241.

Murphy, William H. (2014), “LEDALS Redistributor: Enacting Policies that Frustrate Salespeople and Customers,” Case Study & Notes for Instructors; Ivey Publishing, Ivey Business School, London, Ontario.

Li, Ning, and William H. Murphy (2013), “Consumer’ Alliance Encounter Satisfaction, Attributions, and Behavioral Intentions,” Journal of Consumer Marketing, 30, 6, 517 – 529.

Li, Ning, and William H. Murphy (2013) “Prior Consumer Satisfaction and Alliance Encounter Satisfaction Attributions,” Journal of Consumer Marketing, 30, 4, 371 – 381.

Murphy, William H. and Monica Popa (2012), “To Recall or Not to Recall a Flawed Product: Corporate Responses and Consumer Perceptions of Toy Recalls,” Psychology Research, 2, 6 (June).

Murphy, William H. and Ning Li (2012), “A Multi-Nation Study of Sales Manager Effectiveness with Global Implications,” Industrial Marketing Management, 41, 7, 1152 – 1163.

Li, Ning and William H. Murphy (2012), “A Three-Country Study of Unethical Sales Behaviors,” Journal of Business Ethics, (DOI) 10.1007/s10551-012-1203-z.

Murphy, William H. (2010), “BULL’S-EYE: An Inside Look at how Target Ensures Quality in a Complex Supply Chain,” Quality Progress (Feature Article), June, 22-29.

Murphy, William H. (2010), Doing Good Work Matters, Tate Publishing & Enterprises, 116 pgs.

Bourassa, Maureen and William H. Murphy (2009), “Hollander’s Sales Devices Throughout the Ages, From 2500 B.C. to 1953 A.D.,” Journal of Historical Research in Marketing, 1, 1, 171-177.

Murphy, William H. and Denis Leonard (2009), “Quality Management: A Fixture or a Vital Process?,” Strategic Change Journal, 209 – 220.

Leonard, Denis and William H. Murphy, “A Wake-Up Call: Achieving Customer Satisfaction Through Your Employees,” ASQ’s Quality Management Forum, 35 (2), 12 – 14.

Murphy, William H. and Peter Dacin (2009), “Sales Contest Research: Business and Individual Difference Factors Affecting Intentions to Pursue Contest Goals,” Industrial Marketing Management, 38, 109-118.

Leonard, Denis and William H. Murphy (2009), Examining Leadership:Turning Quality’s Eyes Upwards,” Quality Digest: Inside Quality Insider, 8/4. (PDF 120k)

Leonard, Denis and William H. Murphy (2009), Soapbox: Quality + Strategy = Survival,Quality World, May, 10. (PDF 208k)

Leonard, Denis and William H. Murphy (2009), “Opinion: Same Emperors, Still No Clothes,” Quality Digest: Inside Quality Insider (PDF 126k and Link)

Murphy, William H. and Denis Leonard (2007), “TQM – Total Quality Marketing?” Quality World, November, 2007. (PDF 1.6 MB)

Murphy, William H., Peter Dacin, and Neil Ford, (2004) “Increasing Sales Contest Effectiveness: The Determinants of Positive Attitude Toward Sales Contests,” Journal of the Academy of Marketing Science, 32, 2 (Spring), 127-143.

Murphy, William H. (©2002; print 2004), “In Pursuit of Short-Term Goals: Anticipating the Unintended Consequences of Using Special Incentives to Motivate the Sales Force,” Journal of Business Research, 57, 11 (November), 1265-1275.

O’Connor, Jr., Thomas W., and William H. Murphy, (2002), “Career Planning in Pharmacy,” a guide for Career Services Professionals in Pharmacy provided online to all Pharmacy Schools in U.S.A., PharmacyOneSource Press.

Murphy, William H. (2001), “A Pharmacy Director’s Nightmare – Understaffed, With Too Few Applicants, and No Clear Solution,” a case study for Human Resources teaching provided online to all Pharmacy Schools in U.S.A., PharmacyOneSource Press.

Murphy, William H. (2001), “An Exercise in Searching For and Choosing a Pharmacy Job That is Right for You,” a classroom exercise for Human Resources teaching provided online to all Pharmacy Schools in U.S.A., PharmacyOneSource Press.

Murphy, William H. (1999), “Hofstede’s National Culture as a Guide for Sales Practices Across Countries: The Case of a MNC’s Sales Practices in Australia & New Zealand,” Australian Journal of Management, Summer, 37-58.

Murphy, William H., and Peter A. Dacin (1998), “Sales Contests: A Research Agenda,” Journal of Personal Selling & Sales Management, 18 (Winter), 1-16.

Murphy, William H. and Sidney Sin-Lai Tang (1998), “Continuous Likability Measurement: A Potent Technique for Developing Effective Television Advertising,” Marketing Research, Summer.

Murphy, William H. (1998), “Building Strong Customer Relationships Through Partnership Selling,” Babson Entrepreneurial Review, Spring/Summer, 3 – 4, 12.

Murphy, William H. and Linda Gorchaels (1996), “How to Improve Product Management Effectiveness,” Industrial Marketing Management, 25, 47-58.

Murphy, William H. and Ravipreet S. Sohi (1995), “Toward a Greater Understanding of Salesperson Perceptions About Sales Contests,” European Journal of Marketing, 29 (13), 42-66.