If you are committed to becoming a better marketer, salesperson or sales manager, or customer service provider, dive in – all site materials are downloadable at no cost.
My years of experience in industry, training & coaching, and university teaching guides my perspectives, helping me craft materials that give you sharp, focused insights.
About Me
Hi, I’m William H. Murphy (Will Murphy), and I’m a Professor of Marketing at the Edwards School of Business, University of Saskatchewan. Previously, I had positions at leading institutions including the University of Wisconsin-Madison, Babson College, and the University of Auckland.
Welcome to Doing Good Work Matters!
Imagine a guide that speaks directly to you—the worker, the backbone of every economy. My book, Doing Good Work Matters, is your personal roadmap to finding purpose and pride in what you do. Whether you're tackling the challenges of a tough workplace or seeking ways to elevate your daily work, this book is here to inspire and empower you.
With real-world insights, practical tips, and simple, actionable "bull's-eyes," this book offers strategies to help you enjoy work more, feel fulfilled, and make a greater impact. It's written for everyone—workers, managers, and anyone ready to rethink what good work means.
Download your free copy now and discover how a shift in perspective can improve your job, your workplace, and your life. Start today—because you and your work truly matter.
My Personal Bull’s-eye List
I know I am important, and I don’t forget it!
What I do is much more important than just keeping my boss off my back. I know how the work I do affects people.
I understand the greater purpose behind doing a good job; doing a good job is about me and about the people who depend on me.
My boss can’t stop me from being great. I make the decision to be great.
Finding ways to do things better is at the heart of who I am.
I tell other workers and I tell my boss about ways to do the work better.
If all else fails, by being “turned on” I know I can find other, better places to work.
Most people spend at least eight hours a day at their job. While some derive a strong sense of achievement and self-worth, many workers toil in frustration, feeling underused and underappreciated. In Doing Good Work Matters, Dr. William H. Murphy examines common sense solutions to overcome the brick walls that prevent workers from taking pleasure in their jobs and provides workers with implementable, bull’s eye strategies to improve their working lives.