William H. Murphy, Phd
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Home
Bio
Book
Exec Briefings Hub
Sales and Sales Management / Key Account Management
Quality Management and Operations
Leadership and Strategy
Supply Chain and Global Management
Cultural and Organizational Insights
Customer Satisfaction and Global
Publications Hub
Marketing Strategy Learning Hub
AI in Marketing
Sales Management & Personal Selling
Distribution & Supply Chain
Getting Started – a Few Marketing Basics
Marketing Communication
Marketing Mindset and Actions for Creating Value
Marketing Planning Activities
Marketing Research and Information Systems
Pricing Fundamentals
Customer Service Excellence Learning Hub
X
Get in Touch
Category:
Marketing Mindset and Actions for Creating Value
Transcript Perceptual Mapping
Perceptual Mapping
Transcript Positioning & Differentiation
Positioning & Differentiation
Transcript Crafting Value Proposition
Crafting Value Propositions
Transcript Value Propositions & Value Mapping
Value Propositions & Value Mapping
Transcript A Value Delivery System – Classic McKinsey Framing
A Value Delivery System – Classic McKinsey framing
