I am glad you are visiting my site! I’ve included several useful resources – after all, your visit is about you and what you get from visiting.

For those interested in careers in marketing-related fields, from customer service, to advertising, to brand management, among others, click on my Executive’s Comments on Sales & Marketing Careers link – this has summaries from interviews of many marketing professionals.

For those wanting to see and hear executives discussing strategy, I’ve included videos of roundtable discussions with senior McDonalds and Countrywide Bank executives – you will hear a “down under” perspective from these seasoned executives.

I have been fortunate to have over 16 years of involvement in China, where I have the great pleasure of being connected to CEIBS, one of Asia’s top ranked business universities. Through CEIBS, I have met numerous executives, with my work in China giving rise to publications focused on effective practices in Key Account Management in China – see my Publications tab for links to these.

Under the publications tab there are links to most of my published work, each easily accessed via google scholar or other online paths. For readers involved in small businesses, a paper from 2016 might be of particular interest – since its Q4 2016 publication, “Quality management (QM) leads to Healthier Small Businesses,” in the Journal of Small Business and Enterprise Development, has been downloaded over 3,800 times!

My bio link gives you additional information about me while my 2020 May Vitae Murphy provides a summary of my professional accomplishments.

Quote to believe in…

People become really quite remarkable when they start thinking that they can do things.  When they believe in themselves, they have the first secret of success.

Norman Vincent Peale

Executive’s Comments on Sales & Marketing Careers

Here, executives share their thoughts about their jobs, what they most like and dislike about their work, and the qualities they look for in recruits. (click here).

Resources for Business Students and Professionals

Take a look at PDF docs for improved selling & sales management, marketing and international business.  Each document gives you a “best practices” perspective, making you more prepared to succeed.  I hope you find them useful! (click here)

Will’s Discussions with Global Executives

Round table discussions with Mc Donald’s and Countrywide Bank as they reflect on how they perceived challenges and opportunities and pursued growth in New Zealand in the 1990s.  Exciting discussions relevant for strategy, communications, and realizing the value of customer centricity.  The discussions are available in MPEG1 video format, which should work with your default media player. Click on the icons below to play the video of your choice.

Click here to play the McDonald's video (235 MB)

File Size: 235 MB

Click here to play the Countryside video (257 MB)

File Size: 257 MB

2015 May China Teaching3 Cropped

William H. Murphy, PhD

Associate Professor

Management & Marketing

Rawlinson Scholar in Global Sales

Edwards School of Business

University of Saskatchewan


Vitae:   2020 May Vitae Murphy